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Posted by David on 1st October 2012 in Art, Branding, Interactive, Interesting

Firstly, an awesome job by Europe to retain the Ryder Cup…

Secondly, I love the idea of being able to deliver messages (from Tweets) in the sky… it was an interesting idea executed well… by Paddy Power’s agency Crispin Porter & Bogusky (media agency M2M) I have seen it done in Australia before by single planes but this dot matrix approach is awesome…

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